Let's be honest, after dodging tourists and navigating packed tube stations in this city, the last thing you need is another stressful environment. So turn down our little side street, push open our metal door, and... exhale. The London chaos stays outside. In here, it's just good vibes and most of the time, a good sweat.
Good news! You've just stumbled upon your new favourite escape.
hey friend, welcome to our studio
Soho was born when our founder got fed up with London fitness studios that felt more like exclusive clubs or soulless corporate chains. After one particular experience of feeling a lack of belonging and a craving for deeper community, the idea for a different kind of space was born. We opened in 2022, bringing together a squad of trainers who are as nice as they are knowledgeable. We've stayed intentionally cosy by focusing on one perfect location rather than world domination. Quality over quantity here!
Yes, we're literally in Soho and called Soho, we keep things refreshingly simple around here if you couldn't tell.
about us
Wondering if you will ever find a gym where you can feel completely at ease? We created Soho where every effort is celebrated, and every goal is within reach. It’s not about where you’re starting from, it’s about enjoying every step of the way to your goals.
Our mission? Create a place where fitness feels like the best part of your day, not a chore you need to check off your list.
Co-founder and Cardio Trainer
cameron
half of the power duo
Cam creates training plans that actually fit into busy London lives. Off-duty, you'll find him hunting for London's best food markets or walking Bruno, his rescue dog who makes regular studio appearances and has more Instagram followers than all the staff combined.
Co-founder and Strength Trainer
alisha may
half of the power duo
Alisha's classes blend serious technique with killer playlists and just the right amount of challenge. Outside the studio, she's an iced coffee enthusiast regardless of the weather, reluctant marathon runner, and firm believer that dancing in your kitchen is the best exercise.
Alongside our founders we have a team of four incredibly specialised trainers at our studio who all focus on one specific fitness topic.
meet the soho instructors
Former pro rugby player who swapped tackling for teaching after discovering that helping others get stronger was more fulfilling than chasing a ball. James specializes in strength training that works for real bodies, not just gym stereotypes.
james
weights
Focus: Weight Training
Dance instructor turned pilates guru who brings rhythmic precision and magnetic energy to every class. Casey's classes are legendary for flying by, you'll be too busy following her infectious enthusiasm to notice that burn.
casey
pilates
Focus: Pilates and Mindset
Alongside her killer playlists, she knows exactly when to challenge you to crank up that resistance (just when you think you've hit your limit). Maddison combines her spin expertise with science-backed training that deliver serious results.
maddison
spinning
Focus: Spin Classes
Specialising in wellness and nutrition with a side of life coaching you didn't know you needed, Anthony is famous for his "no BS" approach and tailoring modifications for every body. He creates incredible plans for everyone here.
anthony
nutrition
Focus: Nutrition and Wellness
Every person who bounces through our doors adds something special to our family. Your energy, your goals, your terrible jokes during plank holds, it all makes this place what it is (and why we spend so much time here).
We're not about dramatic transformations or "no pain, no gain". We're about finding sustainable ways to feel fantastic in your body and having a blast along the way.
Ever been to those franchise gyms where you feel like you're either completely invisible or painfully on display? Yeah, we hated that too.
here at soho, you will always fit in
