a membership
excited about
you'll keep feeling
soho studio membership
Let's face it—most gym memberships are about as fun as doing your taxes. Confusing pricing, sneaky contracts, and services you'll never use but somehow pay for anyway.
At Soho, we've thrown that nonsense out the window. Our memberships are straightforward, flexible, and actually designed around how real humans live their lives. Revolutionary, we know.
Wondering if you will ever find a gym where you can feel completely at ease?
Look no further and let's do this thing.
does this ring true for you?
You're over fitness spaces built for selfies, not sweat.
You've had trainers forget your name faster than your coffee order.
Fitness has become another stressful box to tick in your packed schedule.
You've felt like the only person who didn't get the secret gym memo.
you're in the right place, friend
introducing soho
01
You'll find zones for every mood: lifting areas, cardio equipment, and plenty of open spaces where you can do your thing without someone's kettlebell swing endangering your personal bubble. Whether you're here for a quick lunchtime session or planning to camp out between meetings, our studio feels more like your favorite neighborhood hangout than a traditional gym—just with better lighting and significantly less chance of a hangover.
the studio
02
Think post-workout recovery zones with stretching areas, quiet corners for those "I need a minute" times, and relaxation tools. We've created guided meditation sessions for people who think meditation is impossible (spoiler: it's not), recovery workshops that teach you why sleep is actually your fitness superpower, and top stress-management techniques that help create real balance.
wellness
03
The Body Hub is our tech-meets-human approach to making progress visible (and actually fun). This isn't about obsessing over numbers or comparing yourself to others—it's your personal command center for seeing what's working, celebrating wins (even the tiny ones), and adjusting when something doesn't feel right. Our smart system keeps track of your workouts, preferences, and progress right in the studio.
the body hub
04
From high-energy cardio that makes you temporarily question your life choices to strength training that will have you opening stubborn jars with dramatic flourish, we've got options for every mood and goal. The best part? That magical group energy where everyone's collectively pushing through the tough sets.
classes
Join a community of like-minded Londoners who'll celebrate your wins and show up when that workout motivation dips.
Community Access
A beautiful space in the heart of London, designed for function and flow, where every detail enhances your experience.
Premium Studio
Top-tier gear that feels intuitive to use, ranging from high quality machines to individual bands and mats for your convenience.
Quality Equipment
Custom nutrition guidance that works with your real life and promotes balance. (yes, even those Friday night snacks).
Sport Nutrition
From wellness workshops to social mixers, because your fitness community shouldn't end when your workout does.
Monthly Events
Certified trainers who actually listen to you, creating highly personalised exercise plans that evolve with your goals.
Fitness Experts
the benefits of soho
what's included
One minute you’re crushing it, the next minute you’re wondering why you ever left your cozy couch. But at Soho, we’re here to make sure your fitness journey is more fun fair than fear factor. Think of us as your personal cheerleaders, with less pom-poms.
Think of us as your personal *cheer* squad (perhaps with less pom-poms and more sweatbands, but no guarantees)
your potential knows no bounds
Studio Access
Unlimited Classes
We can't forget this bonus
And just one more!
$75
pro monthly
join
Studio Access
Unlimited Classes
Another inclusion here
Your final inclusion here
Exclusive Sessions
$660
pro annual
Studio Access
One Class / Week
We can't forget this bonus
And just one more!
$55
basic monthly
join
join
